Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book presents a comprehensive framework for developing sound marketing strategies that guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distr...
Paperback: 296 pages
Publisher: Cerebellum Press; 9th ed. edition (January 1, 2018)
Product Dimensions: 7.5 x 0.6 x 9.2 inches
Amazon Rank: 92285
Format: PDF Text TXT ebook
reviews: The book is awesome. I gain much knowledge. The business examples are related to our daily life but if the author added another example like e-business/ecommerce as well the book would be like a bible to me....
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I have mixed emotions about this book. On the one hand, it's clearly been written as a labor of lov...