Strategic Marketing Management, 9Th Edition

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By Alexander Chernev | Business and Money ebooks | DMCA

Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book presents a comprehensive framework for developing sound marketing strategies that guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distr...

Paperback: 296 pages
Publisher: Cerebellum Press; 9th ed. edition (January 1, 2018)
Language: English
ISBN-10: 1936572508
ISBN-13: 978-1936572502
Product Dimensions: 7.5 x 0.6 x 9.2 inches
Amazon Rank: 92285
Format: PDF Text TXT ebook


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reviews: The book is awesome. I gain much knowledge. The business examples are related to our daily life but if the author added another example like e-business/ecommerce as well the book would be like a bible to me....
Excerpt from Revue Scientifique, Vol. Anne's world is fascinating and incredibly well crafted but she does throw you in the thick of it and explains very little. In what follows, Chapter 2 begins by summarizing where Argentina fits into the world market for imported and exported gear boxes. Give as a gift to someone you know who studies ornithology.
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