Relationship Marketing: Creating Stakeholder Value (Chartered Institute Of Marketing (Paperback))

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By Martin Christopher | Textbooks ebooks | DMCA

Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and ...

Series: Chartered Institute of Marketing (Paperback)
Paperback: 264 pages
Publisher: Butterworth-Heinemann; 1 edition (November 24, 2002)
Language: English
ISBN-10: 9780750648394
ISBN-13: 978-0750648394
ASIN: 0750648392
Product Dimensions: 6.1 x 0.6 x 9.2 inches
Amazon Rank: 2329663
Format: PDF Text TXT book


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