The concept of corporate sustainability has gained increasing traction over the past five decades and “green marketing” is now considered a crucial element of every marketing department’s agenda. But what happens when it comes to light—as in the Volkswagen diesel-emissions scandal of 2015—that a company has been waving a green flag in order to hide a black heart? And how can companies avoid greenw...
Paperback: 340 pages
Publisher: CreateSpace Independent Publishing Platform (March 10, 2016)
Language: English
ISBN-10: 1523373563
ISBN-13: 978-1523373567
Product Dimensions: 6 x 0.8 x 9 inches
Amazon Rank: 3528751
Format: PDF ePub djvu book
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