The biggest secret of the startup industry is that bad marketing is the #1 cause of startup failure. This secret exists because traditional marketing rewards creativity instead of logic. In FULL-SCALE, startup growth consultant and entrepreneur Anthony W. Richardson begins with a bold scientific premise: What if we could say with literal certainty that we are spending our money, time and resources...
Paperback: 246 pages
Publisher: CreateSpace Independent Publishing Platform; 1 edition (November 28, 2014)
Product Dimensions: 5.5 x 0.6 x 8.5 inches
Amazon Rank: 2592035
Format: PDF Text TXT book
reviews: As someone who is in the beginning stages of starting a company, I found this book to be an excellent guide to start marketing on a small scale for the cost of the limited resources a startup has. It gives a great explanation of how to test marketing...
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