Essentials Of Marketing Research

By Jr., Joseph Hair | Business and Money ebooks | DMCA

Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatmen...

Paperback: 416 pages
Publisher: McGraw-Hill Education; 2 edition (November 25, 2009)
Language: English
ISBN-10: 0073404829
ISBN-13: 978-0073404820
Product Dimensions: 8 x 0.7 x 10 inches
Amazon Rank: 869214
Format: PDF Text TXT ebook

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reviews: The only reason why I purchased this book was for a class in college. I was grateful that I did buy this book because there is a lot of useful information in it regarding marketing research and strategies....

I have read 3 books by Erin McKittrick now and they are informative, educational and just plain good writing. Poured over each picture, and recognized many of the people in the photos. It is perfect for ANY designer, whether you are just beginning or are an expert in your field.