For businesses that are either planning to launch a new e-business or increase the profits of an existing one, this book provides techniques and methods to increase effectiveness and growth. Approaches to viewing a company's foundation introspectively through products, services, branding, target markets, online objectives, and budget are discussed, as is how to objectively evaluate the effectivene...
Series: 3g Marketing on the Internet: Third Generation Internet Marketing
Paperback: 216 pages
Publisher: Maximum Press; 7th edition (March 1, 2006)
Product Dimensions: 7.5 x 0.6 x 9.2 inches
Amazon Rank: 6641110
Format: PDF Text TXT book
reviews: Some of this book is common sense and some of it seems to suggest to find another expert company to do the tough stuff. I thought it was an easy read and I feel like i gained some knowledge....
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